Google Tag Manager

 


Are you a professinal Digital Marketer? Then you already heard about GTM or google tag manager. A person who is expert in digital marketing or interested about digital marketing should have the basic knowledge about GTM. Let's talk about breifly.

What is Google Tag Manager(GTM):

If you have a business website, then GTM can be your first choice. Now let's know what is GTM and how does it work?


Suppose you have an e-commerce website. You are constantly driving traffic to the website through various social media or other channels or organically visiting your site. Some order, some don't order, some scroll away, some time. leaves the site etc. For those who have a website, at least it is very easy to understand now that, no matter what kind of behavior customers come to your site, you are tracking them or by visualizing their behavior, you are growing your site- How would it be, understand or not understand - in one word your answer would be much better.

What is Customer Behavior?

Customer behavior is - where on your website are customers visiting, where are they clicking, how long have customers spent time on which page, which product are customers ordering more, how much money has been ordered so far, what are the interests of all customers, What kind of interests of some customers etc. are all customer behavior.
Just think, if you can track the behavior of every customer who visits your site, how much more difficult would it be to take your business to the right level? J- By now you may have understood that tracking customer behavior is very important for you as an entrepreneur.

The one who will help you the most in tracking customer behavior is Google Tag Manager.

How does GTM work?

When you drive traffic to your site through Facebook, GTM will assist you by tracking all customer behavior in advance through the Facebook pixel. When you drive traffic to the site through Google Ads, GTM will help you maximize by tracking customer behavior in the Google Remarketing Tag or Conversion Tag.

When you get site traffic through any other medium or organically, GTM will transfer your customer behaviors to Google Analytics to help you visualize the data etc.

So you have understood how important GTM is for those who have a website and how GTM can help your business grow.


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